About the Chief Humanising Officer

This was an article in The Economist. Scoble has gone ahead and humbly spoken about how he is not 'the one' but rather one of many. Awfully decent of him to do that. However the main story in this report is the fact that the blogosphere is indeed a medium of relations and contacts and trust and it does put a human face to a cpmpany when the face being presented is human enough. Trust as usual is an interesting idea but one that can be severly misused(like the McD ads concerning the Lincoln Fries - just google that one as I do not have a link handy:)). Yet there is hope :)